I find where customers get stuck. Then I fix what's costing you revenue.
Bring me the business problem. I'll diagnose whether the leak is in your offer, funnel, product, website, or AI workflow, then ship the fix that can move revenue.
Shipped in 48 hours or you don't pay.
Start with a free 15-minute mapping call. No pitch, no pressure.
Selected companies
Shipped in 48 hours or you don't pay
Every Fix carries the same promise. We agree on the scope and the fee before work starts. If the working fix is not shipped within 48 hours of an accepted, unblocked engagement, you do not pay.
No hourly billing
Hourly billing rewards slowness. I'd rather be measured on outcomes. No hourly billing. No scope creep. No mystery invoices. One fee, agreed up front, tied to a shipped result.
One fee, agreed up front
Scope, fee, and delivery target are fixed before work starts. The price cannot drift while the work is in flight.
No subscriptions
Every engagement stands alone. When it ships, we are done, unless you bring the next problem.
A live site. A stuck booking step.
For owner-led service businesses, the useful starting point may be one unclear offer, inquiry, or booking path.
You do not have to diagnose the leak
The offer is hard to understand
A product loses people early
The AI looks clever but does not pay
A launch cannot get out the door
Nobody trusts the numbers
Bring me the symptom. I'll trace it to the blockage that matters.
Three fixed-price engagements
No subscriptions. No retainers. No hourly billing. Pick the one that fits, starting with a free call.
Mapping call
Free
15 minutes. Bring the problem.
You bring the business symptom. On the call we scope the fix live: what is stuck, what the smallest useful engagement looks like, and whether I am the right person to ship it. Useful even if we never work together.
- 15-minute video call
- The problem scoped live, in plain language
- An honest answer on fit
- The smallest useful engagement defined
The Fix
$3,500 — fixed fee, agreed before work starts
One problem shipped. 48 hours or you don't pay.
One focused, shippable fix tied to an observable outcome: a checkout repair, a landing page, an onboarding flow, an agent job, a campaign asset. We agree the scope and the fee up front. Then it ships.
- One problem, diagnosed and shipped
- Fixed fee agreed before work starts
- Working first pass targeted for the next business day
- Shipped in 48 hours or you don't pay
- Measured against one agreed conversion event
The Rebuild
Starts at $10,000 — priced on the call
A whole flow or site, rebuilt and shipped.
For the bigger stuck thing: a site, a product flow, or an AI feature that needs more than a fix. Fixed scope, fixed fee, delivery target agreed up front. Working software, not decks.
- Site, flow, or AI feature rebuilt end to end
- Fixed scope and delivery target, agreed up front
- Designed and built by one senior person
- Measured outcomes, read honestly
Bring the problem. I'll bring the answer
Bring me the symptom
Tell me what is not working. The mess is fine.
I find the blockage
I trace the real constraint behind the noise.
I ship the answer
You get a working fix you can measure and ship.
We read the money signal
We measure what changed and decide what to do next.
From first call to shipped fix: a free mapping call, an agreed scope and fee, the work itself, and the money signal. How it works
Receipts, not theater
Selected shipped work. Things that left the building, with the numbers that came back.
01 · Microsoft Health Futures
Connected Care
During my time at Microsoft Research, I had my hands in several AI initiatives, one of which involved early GPT-3 prototypes from OpenAI. That work evolved into Windcrest under Microsoft Health Futures, which I ultimately shaped into Connected Care: a platform for caregivers that I shepherded from a blank canvas through three product waves over 18 months.
- 15
- Team Size
- 18 mo
- Duration
- 3
- Product Waves
02 · Audi AG / Silvercar by Audi
Audi Select
I owned the design of Audi Select from start to finish: the marketing website, the subscriber-facing portal, and the internal ops admin tool. At $1,395/month, subscribers could swap between Audi models whenever they wanted. We launched in Dallas-Fort Worth and picked up press from CNET, The Verge, Forbes, and Engadget.
- +10%
- Satisfaction Increase
- 5K+
- Monthly Active Users
- 5+
- Press Outlets
03 · Camino
Camino
Camino is a structured developmental reflection platform I designed and built with Walter, from the public marketing experience through Lumen's AI-guided reflections, progress model, account flows, and the Lexica follow-on path.
- 13
- Lumen arc
- End to end
- Product + marketing
- Walter
- Built with
04 · Mercari, Inc.
Mercari
I was the design lead for the Mercari marketplace across web and mobile (iOS and Android). It's a peer-to-peer platform with over 100M installs where people list items in seconds and find deals up to 70% off retail, spanning clothing, electronics, collectibles, and just about everything else.
- 100M+
- Global Installs
- 4.8★
- App Store Rating
- 1.9M+
- Reviews
What clients say
Real reviews from real engagements. Every quote below is from a client who paid for the work.
“Chris was extremely patient and thoughtful about his decisions. His experience was definitely highlighted both in his communication and his work.”
“Chris got my FB campaign / feed started by creating my content strategy and first batch of creative. The strategy was on point and the creative was very professional”
“Chris was attentive with our website development - Project was completed on time and as requested! Thanks again!”
“Great and easy to work with. Has very nice technical skills and explains technical stuff perfectly.”
“Chris has been a great partner for our teams and brought thoughtful process and keen observations to each project. Too bad the timezone did not play out as we planned.”
“Very productive and insightful video call with Chris. Tons of experience and knowledge in the space. Would definitely hire again and recommend.”
“Chris is an unbelievably talented app and web UX designer. He has great insights into how to design something that will perform well, and really engage users. A big highlight of working with Chris is that he is an incredibly effective communicator, and was willing to do video calls to discuss our concepts and designs. I highly recommend Chris, and our company FatCoupan (iOS/Android), will continue to hire him for insights on app and website design and UX optimization.”
“Chris was an absolute pleasure to work with, he treated our project like it was his own and in turn a now lifelong relationship as well. I reccomend to anyone and everyone.”
“Chris was an excellent UI/UX designer who helped our team a lot. One massive change that he did was taking our long on boarding flow and making it concise and much more appealing. It was a pleasure to work with you, Chris!”
“The best upwork freelancer I have ever worked with! I have nothing but good things to say about him.”
“Chris is a super smart guy and asks the right questions as it relates to UX testing and design. He pointed out major flaws in our designs and ultimately made our product better. Thank you, Chris!”
“Amazing work again by Chris! This was a bigger project that required a lot of milestones and feedback cycles - he was responsive and exceeded our expectations with the quality of work. We can't wait to work with him again!”
“Chris is amazing, talented and loves what he does! He places emphasis on structure and great UX frameworks to ensure the best result is achieved for your project. Highly Recommended!”
“Chris delivered good work on our UI Software Design project and we enjoyed working with him. His communication was top-notch, he met all deadlines, and his skills were strong. He was flexible with adding and changing additional milestones and he was a great consultant for fresh ideas. We will be using Chris in the future and highly recommend him.”
“Chris is a strategic UX thinker, and brilliant at his work! will hire again definitely!”
“Chris is amazing to work with -- he is highly skilled, he offers great recommendations (informed by competitive intel), and has amazing communication skills. He's able to translate requirements into creative solutions. We would absolutely recommend Chris to anyone seeking professional, high-quality work!”
“Chris was a pleasure to work with. He's highly skilled, meticulous, and timely, and we'd love to work with him again.”
“Chris was awesome to work with. Very communicative and gave us what we needed. He was conscientious of our timeline and flexible when we needed him to be.”
“Chris did a great job of taking our plain site and turning it into something more professional and dynamic across all devices.”
Chris Carter
Howdy Carter is Chris Carter's independent product, web, and AI practice.
Seventeen years designing at Fortune 500 companies, now an independent fixer. One senior person does the work: diagnosis, design, and build, measured against revenue.
Questions before you hand me the problem
Everything you need to know before we start.
Websites and landing pages; UX/UI and product design; web and app development; onboarding, checkout, and conversion improvements; AI features and agents; workflow automation; offer and marketing work; analytics and measurement; and local-service booking or quote flows. We agree on a focused scope, a fixed fee, and the access needed before work starts.
The expensive problem is already there
Find it before it costs another customer
Book a free 15-minute mapping call. We will scope the fix live.
Book a free mapping callFree 15 minutes. No pitch, no pressure.